De-risk your product before it ships
From ambiguous requirements to inconsistent experiences and branding, I turn complexity into validated design decisions and inconsistency into scalable systems for startups and enterprises.
- Trusted by
- Trusted by
The cost of design risk
Most teams don't realise they're accumulating risk until it's expensive.
Features get built for the wrong reasons. I align design and business goals before a single pixel is made.
Teams duplicate effort rebuilding what already exists. I build a single source of truth your whole org can rely on.
Design bottlenecks slow releases. I remove friction so you ship faster.
Legacy interfaces accumulate hidden friction silently. I surface and prioritise UX debt before it costs you users.
Inconsistent patterns erode trust. I create scalable systems that keep your brand credible.
Do these problems sound familiar to you?
Core services
What I can do for your organisation.
De-risk Product & Feature Launch
- End-to-end UX research and strategy
- Information architecture & user flows
- Wireframing, prototyping & usability testing
- Risk-informed design decisions
- Stakeholder alignment workshops
Accelerate Go to Market
- Component library design & documentation
- Token architecture & governance model
- Cross-team adoption strategy
- Figma system setup and maintenance
- Dev handoff & implementation support
Consistent Brand Experience
- Brand identity & visual language
- Website design
- Marketing collateral & campaign assets
- Animation & motion design
- Accessibility-compliant visual design
Maximise Revenue & Retention
- Conversion-focused UX audits
- A/B test design & analysis
- Analytics-informed redesigns
- Design debt assessment & prioritisation
How it works
A clear process that removes uncertainty from the start.
Discovery
I audit your current state, design, systems, and risk exposure, to identify exactly where effort will have the highest impact.
Strategy
Together we define a prioritised roadmap aligned to your business goals, with clear milestones and measurable outcomes.
Execution
I design, document, and deliver, working closely with your team so nothing gets lost in handoff and adoption is built in from day one.
Embed
Everything handed over fully documented so your team can operate independently, with ongoing support available if preferred.
Engagement models
Choose the model that fits your team needs.
Project-based
Focused delivery
Defined scope, clear deliverables, fixed timeline. Ideal for audits, design system foundations, or a single product sprint.
Ongoing partnership
Embedded expertise
Continuous design leadership without the overhead of a full-time hire. Scales with your team's needs, month by month.
Foundation
Systems setup
A structured engagement to build your design system, token architecture, and governance model from the ground up.
Results
Risk reduced. Delivery accelerated. Teams empowered.
Across startup and enterprise engagements, I've helped teams ship more confidently, with measurably less friction.
Figures measured during the 18-month Officeworks Design System engagement. See the full case study for methodology.
What people say
Trusted by researchers, designers, and executives.
"Angeline brings a rare combination of aesthetic precision and technical depth. Her expertise in animation and digital media makes her an exceptional mentor for emerging designers, translating complex principles into clear, practical guidance."
"Angeline played a central role in building and scaling our design system at Officeworks. She brought rigour, craft, and cross-team thinking to every component, helping us establish a foundation that our product teams could rely on and grow with. I'd have no hesitation recommending Angeline."
"Angeline led end-to-end UX and visual design across our experimental and R&D work, from early concepts through to finished digital experiences, campaigns, and print. She works well with ambiguity and brings a creative vision that makes the output feel cohesive and intentional."
"Angeline is professional, thoughtful, and genuinely passionate about her work. She delivered our public-facing website and marketing materials to a high standard, on time, and with a level of care that made the whole process easy. I'd recommend her without hesitation."
"Working with Angeline was a pleasure. She is professional, thorough, and delivers with a thoughtfulness that shows in the final result. Her contributions to our website and marketing collateral were accomplished and well-considered, and I would happily recommend her to others."
Work with me to de-risk your product
Tell me about your project
FAQ
Common questions.
Not at all. Many clients come to me precisely because they don't have one yet. Whether you're starting from zero or have a fragmented system that needs restructuring, I'll meet you where you are and build what's appropriate for your team's maturity and scale.
I've worked across health, retail, and education sectors, from growing startups to large enterprise organisations. The risk mitigation lens I bring is particularly valuable in regulated industries where design errors carry compliance implications.
We define success metrics together at the start of every engagement, before any design work begins. These might include UI consistency scores, time-to-ship reductions, team adoption rates, or accessibility compliance benchmarks. I work to outcomes, not outputs.
Yes, and I prefer it. Embedded collaboration means knowledge transfers naturally rather than arriving in a document dump at the end. I've worked as a design lead, design system contributor, and strategic advisor within existing teams of varying sizes.
We start with a no-obligation discovery call to understand your context, constraints, and goals. From there, I'll scope the engagement and provide a proposal within a few days. Most projects begin within 2 weeks of agreement.